This course is designed for experienced bloggers who want to turn their hobby into a full-fledged business. You will learn how to scale a project, build a growth strategy, assemble a team, use advanced analytics, SEO and marketing tools, as well as reach new levels of income – up to attracting investments.
What’s in the program:
Module 1: Blog Scaling Strategy
- Building a content funnel and sales autosales funnels;
- Planning for long-term content growth;
- How to take your blog beyond one platform (channel ecosystem);
- Creating systems to delegate and automate tasks.
Module 2: Advanced SEO, Content Marketing and Social Media Tools
- Using advanced SEO tools (SEMrush, Ahrefs, Surfer SEO);
- Growth marketing: using data and testing for growth;
- Engaging with target audiences through LinkedIn, Pinterest, TikTok;
- Organizing cross-platform campaigns and working with advertising budgets.
Module 3: Building a blogging team
- Where to find and how to hire freelancers (writers, editors, designers, managers);
- How to organize a remote team: tools, processes, control;
- System of task transfer and feedback;
- Financial planning and remuneration of labor in the team.
Module 4: Effective Monetization
- Developing and launching your own digital products (guides, mini-courses, subscriptions);
- How to scale affiliate programs and sponsorships;
- Strategies for building online courses with maximum conversion rates;
- Using email marketing and autofunnels to drive sales.
Module 5: Attracting Investment and Expanding Your Business
- How to prepare a blog for investment or grants (including creative industries);
- Pitch deck for an investor: structure, pitch, legal aspects;
- Creating a media kit and project presentation for brands and partners;
- How to go beyond a personal brand: company registration, creating a media project.
Course format:
- Video lessons + live Zoom sessions with experts;
- Individual consultations (on request);
- Working templates, calculators and trackers;
- Online community of professional bloggers.
Course Price: $499 (including all fees and taxes)
Availability: The course is available on all devices, with unlimited access to materials and updates. A certificate upon completion of the training is provided.